Quick answer: BUBS is a Swedish candy manufacturer best known for its skull-shaped sour gummies, foam-textured candies, and bold, true-to-fruit flavors like wild strawberry, raspberry, and banana — a cornerstone of Swedish lösgodis (pick and mix) culture.
Founded in Sweden, BUBS has become one of the country's most recognized candy brands. Here's the full story, the flavors to try first, and how it fits into pick and mix culture.
What Makes BUBS Different
BUBS built its identity on three things: distinctive shapes (skulls, ovals, and rhombs), a foam candy texture that's softer and airier than typical gummy, and a sweet-and-sour or sweet-and-salty flavor pairing in almost every product.
The Best BUBS Flavors to Start With
Raspberry/Licorice Skulls — the brand's most iconic shape, pairing sweet raspberry with salty licorice.
Banana Toffee Ovals — a soft, chewy banana-caramel combination that's a Swedish childhood staple.
Wild Strawberry/Pomegranate — a tart, summery flavor pairing found in BUBS' larger bulk boxes.
Sour Tuttifrutti Rhomb Foam — an intensely sour, multi-fruit foam candy popular in bulk pick and mix bags.
Is BUBS Candy Vegan?
Many BUBS products, including several skull and foam varieties, are made without gelatin and are labeled Vegan. Always check the individual product tag, since formulations vary by flavor.
How BUBS Fits Into Pick and Mix Culture
In Swedish grocery stores, BUBS candy is almost always sold loose in bins as part of a lösgodis wall, where shoppers scoop their own mix. That's exactly how Nordic Bangers sources and packages it for customers outside Sweden.
Frequently Asked Questions
What does BUBS candy taste like?
BUBS is known for bold, true-to-fruit flavors (raspberry, banana, strawberry, pomegranate) often combined with sour or salty licorice notes, in a soft foam or chewy gummy texture.
Is BUBS candy the same as Swedish Fish?
No. Swedish Fish is an American-marketed candy brand, while BUBS is an authentic Swedish manufacturer sold primarily through Swedish pick and mix culture.
Where can I buy real BUBS candy in the US?
Nordic Bangers imports and ships authentic BUBS candy directly from Sweden to customers across the US.
