Quick answer: Toms, S-Mark, Grahns, and Franssons round out a real Swedish pick and mix wall with car-shaped candy, intensely salty licorice, sour shots, and fizzy novelty shapes — all worth trying beyond the big-name brands.
BUBS and Malaco get most of the international attention, but these four brands are just as common in an actual Swedish candy bin.
Toms: Home of the Classic Candy Car
Toms makes Ferrari Cars, a raspberry-flavored, car-shaped gummy that's stood alongside Ahlgrens bilar as a shelf staple for generations.
S-Mark: For the Serious Salmiak Fans
S-Mark specializes in intensely flavored jelly and foam candy — Super Salty, Super Sour, Salty Licorice Foam — aimed squarely at shoppers who want their candy to hit hard in one direction or another.
Did you know? Many of these "hidden gem" brands are made by the same handful of Swedish and Nordic manufacturing groups that also produce private-label candy for supermarket pick and mix bins — which is exactly why they're everywhere in Sweden but rarely exported on their own.
Grahns: Sour Shots and Soft Chews
Grahns' Sour Raspberry Shots and soft, sugar-coated Sega Gubbar chews cover both ends of the texture spectrum — sharp and sour on one side, soft and mellow on the other.
Franssons: Fizzy, Fun, and a Little Weird
Franssons leans into novelty shapes with a fizzy kick — Fizzy Mushrooms, Fizzy Rings, and foam mushrooms with playful flavor twists like banana and cola.
Frequently Asked Questions
Why haven't I heard of these brands before?
They're extremely common in Swedish pick and mix bins but rarely marketed internationally on their own, unlike BUBS or Haribo.
Which one should I try first?
If you like intense flavors, start with S-Mark. For something playful and fizzy, go with Franssons.
